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The Bayport Way

The key to Bayport’s past success, and the foundation on which our future stands, is an instinctive, conviction-based, principled and entrepreneurial approach to everything we do. This approach is reflected in our mission, vision, values and the nine philosophies we call “The Bayport Way”.

Why we exist: Our mission

Bayport’s mission is to provide financial solutions suited to the needs of an inclusive and broad customer base; embracing technology, product leadership and innovation and so becoming the leading developing market financial solutions provider.

What we aspire to: Our vision

Our vision is to be the most valued financial solutions brand in our chosen markets by providing a broad range of unique and relevant financial solutions tailored to the needs of our customers.

To achieve this, Bayport will engineer a new reality in financial services provision; and will be recognised for consistently demonstrating the highest standard of care, responsibility and innovation.

Bayport will be the first choice for the fulfillment of the economically active population’s financial needs – bringing hope, upliftment and liberation to the communities we serve.

What we believe in: Our core values

Empowerment
Responsibility
Innovation
Simplicity
Partnership
Relevance

Our principles in action: The Bayport Way

The Bayport Way consists of nine philosophies that guide the way we conduct our business.