At Bayport we don’t just provide people with credit and access to financial services, we provide them with a chance of a better life. The key to Bayport’s past success, and the foundation on which Bayport’s future stands, lies in an instinctive, conviction-based, principled and entrepreneurial approach to everything we do. We call it The Bayport Way.
![Empowerment new Cyan circle white[1]](https://bayportbotswana.com/wp-content/uploads/2021/01/Empowerment-new-Cyan-circle-white1-100x100.png "Empowerment new Cyan circle white[1]")
We believe in the capacity and will of all people to empower themselves and shape their own destinies, given the right economic and self-empowerment opportunities and access to life-changing financial solutions.
We believe in an empowered corporate culture where the Bayport family is encouraged to be proactive, and has the right tools and approach to fulfil our brand promise.
We believe in our duty of care for each and every customer to
provide responsible access to credit, risk products and other financial solutions. We believe in our role as a responsible member of the societies in which we live and provide services; as well as our responsibility to each other.
We uphold the highest standard of integrity, corporate citizenship and ethical behaviour.
We believe in innovation that matters and makes things better; in technology and product innovations that enable meaningful relationships with our customers.
We believe in the spirit of creative entrepreneurship, challenging conventions and embracing the lessons we have learned.
We are committed to doing and creating things that are simple.
Simple to understand and resonate with. Simple to promote without the cost of confusion. A brand promise expressed in the simplest, most single-minded way.
Simplicity must rule how we talk to our customers, design our solutions and innovate; how we work together, meet and make decisions.
We believe in the power to build lasting relationships with members of the Bayport family, customers, communities and stakeholders, based on trust and a deep understanding of what matters to them.
We recognise that our local partners, local management and our Bayporteers are the true champions of our brand, and that their local wisdom is critical to success.
We believe in continuously putting ourselves to a simple series of tests by asking “Is what I am doing consistent with The Bayport Way and…
..good for our customer?
..adding value to or assisting the Bayport family?
..time and cost efficient?
..sustainable?”
By answering “Yes!” we ensure that what we are doing is relevant.
The Bayport Way consists of eight philosophies that guide the way we conduct our business.
An unshakeable and genuine belief in every individual customer’s ability to improve their lives through responsible access to credit and other valuable financial solutions.
This is the business we are in. We provide people with loans and other financial solutions they can afford to do something that will better their lives. A small amount of money in the right pair of hands can go a lot further than we think. One education can change the lives of many people. A loan can start a small business that supports a family, employs others and contributes to the community.
Unquestioned passion and commitment to making credit, insurance, savings and transacting solutions easily and responsibly available through an unconventional, multi-faceted distribution capability that includes branches, mobile teams of origination consultants, call centres, and third-party distribution relationships.
We don’t sit in our offices waiting for customers to walk in; we go to them, regardless of how far off the beaten track they might be. Our aim is to service the full potential of our markets with the greatest convenience to our customers and least cost.
The recognition that our local partners and local management teams are the true champions of our brand, and that their local wisdom is critical to success. Our diverse operations learn from each other and together we apply best practices across the Group.
Each Bayport operation is different. We embrace the cultural uniqueness of every country we operate in, and we adapt our solutions to their local requirements.
The commitment to establish and create businesses using Bayport’s collective resources and skills; and supporting our expert local management in growing our businesses into the future.
Our success is identifying countries that we can export our business model to and teaming up with local partners to achieve our business objectives. By gathering best practices from all Bayport operations, coupled with a best-of-breed global research and strategy development capacity, we create an environment of ongoing growth for our operations.
A substantial and ongoing investment in proprietary and purpose-developed information technology systems that enable the delivery of customer-centric financial solutions. Technology will continue to drive our innovation and cost efficiency as a key competitive advantages.
Bayport views innovation and technology as a strategic business enablers that allow us to expand and grow, not only in the regions where we currently operate, but also into new territory. Digitalisation improves our reach and service delivery, enabling us to meet our customers’ needs and deliver stakeholder returns at ever improving levels.
The strength of financial expertise and corporate reputation to continually raise competitively priced capital for the holding company and operating companies to ensure the optimum levels of leverage to drive sustainable growth.
Funders and investors need to have confidence in a company before they entrust it with their capital. Bayport has established its reputation as a secure investment opportunity, as well as an exciting and profitable one. It is a reputation we treasure, and protect through all we do.
To attract and retain the caliber of people who add momentum to our success with their passion and skills.
We employ people who are achievers; people with initiative and a will to get the job done the way it is supposed to be done. We surround ourselves with go-getters, people who work hard and are loyal to the company. We continuously build a family of Bayporteers, every one willing to embrace our values, every one able to thrive in our unconventional, yet liberating, environment.
The commitment to invest in and uplift the communities in which we operate and live, in terms of people’s lives, social infrastructure and the natural environment.
As individuals and as a company we make a difference wherever the Bayport name is found. We invest in our communities to ensure their wellbeing and goodwill because we only exist as a part of them. We participate in significant events and donate resources, including our time, to give substance to our care and commitment. Moreover, we operate our business in ways that are least damaging to the Earth.
Borrow for the right reasons.
CAUTION! Borrowing more than you can afford to repay could lead to severe financial difficulties.
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